Competition makes us faster, collaboration makes us better.”
In the 80’s, Transformers showed us how to “combine” to create a more powerful entity. Teamwork on the ultimate level by adding multiple skill sets to create a Super Robot. This is reflected today in the NBA with teams adding talented players with different skill sets to create Super Teams.
Run DMC and Aerosmith collaborated on “Walk This Way” which took two musical genres and attempted to smash them together for a sound that was unique to the time.
In 1990, Vanilla Ice told us all to “stop, collaborate and listen” in his single “Ice Ice Baby” and we all listened of course.
Today, H&M and Target collaborate with high fashion to produce stylish, yet affordable collections. Artists, musicians and designers are working together in all disciplines to create new and fresh work. Collaboration is the past, the now and definitely the future.
Let’s collaborate! If you want to collaborate with The Hyson on a project send me a message. I like to think outside of the box so any ventures that would be a fit for the brand would be considered. Still in the idea stage? That’s the best time to collaborate and set the idea machine in motion. I look forward to hearing from you.
-Trevor Madokoro The Hyson